Introducing The Vacheron Constantin Historiques Cornes de Vache 1955 Limited Edition for Hodinkee.
An immediate product drop following a surprise social media attack has become common practice for an overstimulated fashion industry desperate to stir up excitement (and some much-needed sales). With instant-gratification, snooze-you-lose tactics used by everyone from Supreme to H&M, the surprise announcement has proven to be this season's more-successful pop-up store. And in what might be considered the most surprising flash sale yet, online watch magazine Hodinkee teamed up with venerable Swiss watchmaker Vacheron Constantin to launch a limited edition stainless steel watch on a Thursday morning at 11:30 am—right in the middle of winter storm Niko, no less.
Stephen Watson is a freelance stylist and watch editor.