See the vintage ads to prove it.
When a design is strong enough, it stands the test of time and can feel as modern today as it did a hundred years ago. Case in point: These luxury watch ads from the past century prove elegance is always en vogue—you can still buy a version of what they're selling. Here, 9 of the most striking vintage ads that have been released over the years, and the modern versions of the brand's watches today.
Don't think. Don't hesitate. Just click here and buy.
Why? Take one America's Cup race in full swing, combine the interest in collecting vintage Heuers hitting an all-time high, add Hodinkee's instant sell-out track record, and you've got 2017's latest wristwatch must-have: the TAG Heuer "Limited Edition Carrera Skipper for Hodinkee." Riding a wave of panic-inducing desire, the watch website has collaborated with the Swiss watchmaker to create the ultimate in wrist lust just in time for the first day of summer.
"TAG Heuer has a fantastic history, so when we reached out to them. It didn't take a lot of convincing," explains Hodinkee COO Eneuri Acosta. "They were very welcoming to the idea of this type of project, and they gave us access to their library, the entire catalog of watches. I think that up until 2008 or 2009, whether this watch existed was still in question. It's just such a rare watch that not a lot of people knew about, and we thought it would be a nice fun piece to bring back."
Based on a super scarce Heuer reference 7754 from 1967, the Skipper was first commissioned for the winning yacht "Intrepid" that took home the America's Cup trophy that very same year. Little information is known about the initial production — perhaps only as few as 50 pieces of this style of sports watch with a regatta timer using a case "borrowed" from the Carrera were made — hence inheriting the phenomenal nickname the "Skipperera."
Your horoscope can predict more than just lucky-in-love days. It can also help guide you to the perfect investment piece. So whether you're a fiery Aries or a Taurus with your feet planted firmly on the ground, your zodiac sign will determine what *look* is meant for you. Click through to find astrology-approved timepieces that suit your sign.
It's a collaboration between Bremont and Norton Motorcycles, and it's totally badass.
On a small charming island off the coast of England, tourists and townsfolk gather in the early summer—not for a relaxing seaside getaway, but to witness a yearly motorcycle competition known as the world's deadliest race. Each year since 1907, The International Isle of Man Tourist Trophy (also known as "TT") takes place: It's a traditional time trial race in which speeding motorcycles careen down a 37-mile course made of narrow, winding country lanes. The bragging rights of participating in the race, never mind winning, surely pale in comparison to merely surviving.
On the heels of the Jackie Kennedy Cartier Tank watch auction announcement comes a second blockbuster iconic watch reveal, Paul Newman's actual "Paul Newman" Rolex Daytona. Watch historian and writer Michael Clerizo got all the scoop on the iconic watch and its recent whereabouts and reported it all in this morning's WSJ Magazine.
A charming story of an encounter with Paul Newman as a child, and a second chance meeting with a woman going by the name Nell Potts at college in Maine some years later, is how current watch owner James Cox finds himself entwined in this story. Nell was actually Nell Newman, daughter of Paul Newman and Joanne Woodward. James spent time vacationing with her family in Connecticut, and Paul gave him the watch as a gift for repairing a beloved treehouse on the property.
It is well known that Joanne Woodward had purchased the watch for her husband at Tiffany. A Rolex Chronograph perfect for timing laps was, after all, the perfect timepiece to complement her husband's love of auto racing. Adding to the Rolex's astounding appeal, the watch's caseback comes engraved with the phrase "Drive Carefully Me," as any worried wife might lovingly and thoughtfully add.
Classic style affairs between Liz and Bulgari, Grace and Rolex.
Take it from these extremely stylish women: The key to looking timeless is a classic timepiece. Iconic watches like the Rolex Datejust look as contemporary today as they did decades ago, underscoring the impressive staying power of a good time-teller. Below, Hollywood legends and stylish royals who have come to be associated with a classic watch. Each offers visual proof that sleek lines with a touch of glamour are always chic (a few styles included here are more than 100 years old).
Stephen Watson is a freelance stylist and watch editor.