A preppy staple, straight from France.

According to The Official Preppy Handbook, there are ten critical fashion principles of proper prep style for both men and women. Is it possible for a classic wristwatch from a storied high fashion French luxury goods house to address all these important all-American rules? You bet your Top-Siders it is. Behold, the Hermès Cape Cod.
The deceptively simple Cape Cod watch designed in 1991 and quickly proved to be a master class of these all-important prep dress codes. A few of these core principals? Neatness, practicality, and quality: Check, check, check. Excellent materials, heritage, humor? Most definitely, check.

http://www.townandcountrymag.com/style/jewelry-and-watches/a9199/hermes-cape-cod-watch/

Say hello to the #SpeedyTuesday Speedmaster.

Just how important is social media to the wristwatch industry? You might want to ask Swiss timekeeper Omega. Back in 2012, Fratello Watches founder Robert-Jan Broer tagged an Omega Instagram photo #speedytuesday. Like most viral sensations, there wasn't much in the way of forethought or design—he was simply posting the Omega Speedmaster image on a Tuesday.

February Esquire '17

​Timepiece innovations are often the result of tweaking decades-old mechanical inventions, so when a watch comes on to the scene that completely reinvents the game - check out the oil-filled dome!- we notice. 

Time waits for no man, not even for a leading man of stage and screen. The current star of Broadway's Les Liaisons Dangereuses and TV's Ray Donovan--not to mention the cover of Esquire—actor Liev Schrieber performs a bit of Shakespeare in a short clip as a conceptual ode to the New York minute and his stainless steel Tiffany CT60. The watch—a self-winding, three-hand, 40mm mechanical model—ticks away the seconds as he contemplates the passage of time, nature, and youth within the lyrical iambic pentameter of Shakespeare's Sonnet 12, which just so happens to be the perfect length for Instagram's brief, 60-second video limit.

http://www.esquire.com/style/news/a51822/liev-schreiber-tiffany-ct60-watch/