This fall, buying a luxury watch just might make you a do-gooder. The biennial Only Watch charity auction takes place in Geneva on November 11th, and each of the 49 timepieces up for grabs was created especially for the event. Proceeds help fund research for Duchenne Muscular Dystrophy, a genetic disorder that causes muscles to gradually waste away.
And even if you're not in the market to do some serious spending, there's no harm in looking, right? Keep scrolling to see 9 of the most dazzling watches for sale:
After teasing the pieces with a semi-sardonic (and controversial) social media campaign of timepiece-themed memes, Gucci unveiled a collection of watches totally worthy of Insta-fame, reflecting all the wit, humor, and creativity endemic to the fashion house. In short: You're going to want them all.
The statement-making accessories adapt popular iconography from the Gucci archives beloved by fashion fans and collectors (think the signature tri-color stripes, animal logos, and Renaissance elements), paired with modern touches, like current-day graffiti art. Our favorite—pictured below—features the brand's emblematic cat head cast in bright yellow resin and a colorful, vintage-style woven strap. The result is a perfectly flashy, of-the-moment watch that plays nice with loud prints and crisp neutrals alike...and looks like it time-traveled straight out of a Rainbow Bright episode from the '80s.
Stephen Watson is a freelance stylist and watch editor.