After teasing the pieces with a semi-sardonic (and controversial) social media campaign of timepiece-themed memes, Gucci unveiled a collection of watches totally worthy of Insta-fame, reflecting all the wit, humor, and creativity endemic to the fashion house. In short: You're going to want them all.
The statement-making accessories adapt popular iconography from the Gucci archives beloved by fashion fans and collectors (think the signature tri-color stripes, animal logos, and Renaissance elements), paired with modern touches, like current-day graffiti art. Our favorite—pictured below—features the brand's emblematic cat head cast in bright yellow resin and a colorful, vintage-style woven strap. The result is a perfectly flashy, of-the-moment watch that plays nice with loud prints and crisp neutrals alike...and looks like it time-traveled straight out of a Rainbow Bright episode from the '80s.
Stephen Watson is a freelance stylist and watch editor.