The New York-based space offers an incredible look at the history of watchmaking.
In describing his brand's signature aesthetic, Larry Pettinelli, U.S. President of Patek Philippe says simply, "We're an understated watch. You don't buy it to be showy or for conspicuous consumption." However, starting this week, the otherwise discrete brand is presenting itself quite publicly in a new pop-up museum in Manhattan.
"The Art of Watches Grand Exhibition," to be held at New York's Cipriani 42nd Street location from July 13-23, is a throwback to the days of World's Fairs that introduced new advancements in technology and ground-breaking products—except this time, it's for fans of fine watchmaking. It's the equivalent of Willy Wonka opening the gates to his illustrious chocolate factory, and it's free to the public.
The Ref.5522A brings a contemporary American sensibility to the traditional pilots' watch: The original 56mm case has been reduced to a more wrist-friendly 42mm and paired with a rugged brown strap, arabic numerals and baton-style hands also recall the original models, and a new navy blue dial matches the color of fighter planes from the same period.
In the works for over two years, it's shoppable now.
Louis Vuitton, a brand known for its luxury suitcases, bags, and accessories, entered the world of high-tech technology earlier this week with a new wristwatch called the Tambour Horizon. The launch of the smartwatch celebrates the 15th Anniversary of the Tambour Watch collection that is marked by a sense of global connectivity, and it certainly stays true to its travel roots. "With its Tambour case made in Switzerland and components assembled in Silicon Valley, the Tambour Horizon successfully combines the very latest in advanced technology with the demands of traditional watchmaking," says Hamdi Chatti, VP of Watches at Jewelry at the brand.
Here's your first look—plus some handy travel advice from Geller himself.
Robert Geller has been to Japan 40 times over the last decade. It makes sense, considering the NYC-based designer's namesake clothing line is produced there. And it's why, when it came time for him to create the very first G-Steel collaboration with Casio, he looked to the land of the rising sun for inspiration for his limited-edition G-Shock x Robert Geller timepiece.
Based on multiple trips to Tokyo to work on his men's fashion collections, Geller's input adds his contemporary sense of style to "the toughest watch of all time." Tokyo's magic hour—the time just before sunrise—plays a very significant role in his G-Steel collaboration, Geller explains. "My favorite time in Tokyo is walking through the city in the middle of the night when its impossible to sleep because of the jet-lag. This idea of walking late at night when it starts to quiet down a little bit: You still have the smells from the Japanese barbecue and the trees and the neon lights are still on, but it's got this magical, almost serene feeling."
Stephen Watson is a freelance stylist and watch editor.