Patek Philippe Just Opened a Mind-Blowing Temporary Museum - Esquire.com

The New York-based space offers an incredible look at the history of watchmaking.

In describing his brand's signature aesthetic, Larry Pettinelli, U.S. President of Patek Philippe says simply, "We're an understated watch. You don't buy it to be showy or for conspicuous consumption." However, starting this week, the otherwise discrete brand is presenting itself quite publicly in a new pop-up museum in Manhattan.
"The Art of Watches Grand Exhibition," to be held at New York's Cipriani 42nd Street location from July 13-23, is a throwback to the days of World's Fairs that introduced new advancements in technology and ground-breaking products—except this time, it's for fans of fine watchmaking. It's the equivalent of Willy Wonka opening the gates to his illustrious chocolate factory, and it's free to the public.

http://www.esquire.com/style/mens-accessories/news/a56273/patek-philippe-new-york-museum-history/

The Ref.5522A brings a contemporary American sensibility to the traditional pilots' watch: The original 56mm case has been reduced to a more wrist-friendly 42mm and paired with a rugged brown strap, arabic numerals and baton-style hands also recall the original models, and a new navy blue dial matches the color of fighter planes from the same period.