This Luxury Watch Brand Looks to Contemporary Art for Inspiration

For Chinese artist Sun Xun, the existential questions explored in his artwork are the same existential questions he asks of himself. What is time? What is forever? What is history? What is the future? What is now?

http://www.esquire.com/style/news/a51263/audemars-piguet-sun-xun-art-basel-miami-beach/

At the invitation of luxury watchmaker Audemars Piguet, a site-specific artwork called "Reconstruction of the Universe" was unveiled for the second Audemars Piguet Art Commission at Art Basel in Miami this past weekend. It may not immediately seem like a natural pairing, but these compelling time-related concepts are shared by AP—a reflection upon the rapidly changing future of complicated fine watches. What seems to be a highly conceptual connection slowly reveals an important similarity between the artist and watchmaker.